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Market & Consumer

If you are hungry for on-trend innovation with mainstream appeal, from one of mother nature’s most loved & functional fruits, then you’ve come to the right place.

INNOVATION IS COMPLICATED

We know it’s not easy. Trying to find new ingredients & flavour combinations that inspire both customers and consumers. That meet market expectations, outperform the competition, are operationally feasible, and financially viable.

At the centre are consumers, with their ever-changing preferences for food & drink, making the product development process an increasingly challenging one.

OVĀVO: THE NEXT SUPER INGREDIENT

We’re all looking for products we can trust will meet our needs. That makes us feel good about what we’re putting in our bodies, and taking from the earth.

Avocados tick so many of the boxes. They are trendy and versatile. Indulgent yet everyday. They taste good and do you good, and they’re planet-friendly when grown properly. With one of the strongest social media presences of all foods, they are now a super ingredient you can trust.

TREND CONNECTED GROWTH OPPORTUNITY

Consumer trends in food, nutrition and health are continually evolving. Aligning innovation with the right tail winds is one of the most powerful recipes for sustainable growth. Here are some practical ‘avocado specific’ tools, to help with innovation planning:

Avocado as a Global Ingredient Case Study

CONSUMER INSIGHT

Global food & drink products being launched with avocado are on the rise. See why avocados are on track to become the next big superfood ingredient of the 21st century.

CONNECTING TO THE MAJOR CONSUMER GROWTH TRENDS

CONSUMER INSIGHT

Avocados tick the boxes of many of the major consumer growth trends within food, nutrition and health – trends which strongly influence sustainable product development. Download a report by New Nutrition business to see how these relate to the mega trends of 2021.

What Social Media Tells Us

CONSUMER INSIGHT

The popularity of avocados as a fruit is well established. One of the most searched & posted foods on social media, praised for its many health benefits by health professionals, nutrition experts and lifestyle influencers.

Science Backs Avocado Benefits

CONSUMER INSIGHT

Research into the incredible health benefits of avocado is increasing, which is feeding into media attention and consumer belief.  See how this compares to other mainstream superfoods.

Looking for new recipe concepts that not only taste amazing, but sound amazing, and have a compelling consumer backstory?