If you are hungry for on-trend innovation with mainstream appeal, from one of mother nature’s most loved & functional fruits, then you’ve come to the right place.
INNOVATION IS COMPLICATED
We know it’s not easy. Trying to find new ingredients & flavour combinations that inspire both customers and consumers. That meet market expectations, outperform the competition, are operationally feasible, and financially viable.
At the centre are consumers, with their ever-changing preferences for food & drink, making the product development process an increasingly challenging one.
OVĀVO: THE NEXT SUPER INGREDIENT
We’re all looking for products we can trust will meet our needs. That makes us feel good about what we’re putting in our bodies, and taking from the earth.
Avocados tick so many of the boxes. They are trendy and versatile. Indulgent yet everyday. They taste good and do you good, and they’re planet-friendly when grown properly. With one of the strongest social media presences of all foods, they are now a super ingredient you can trust.
TREND CONNECTED GROWTH OPPORTUNITY
Global food & drink products being launched with avocado are on the rise. See why avocados are on track to become the next big superfood ingredient of the 21st century.
Avocados tick the boxes of many of the major consumer growth trends within food, nutrition and health – trends which strongly influence sustainable product development. Download a report by New Nutrition business to see how these relate to the mega trends of 2021.
The popularity of avocados as a fruit is well established. One of the most searched & posted foods on social media, praised for its many health benefits by health professionals, nutrition experts and lifestyle influencers.
Research into the incredible health benefits of avocado is increasing, which is feeding into media attention and consumer belief. See how this compares to other mainstream superfoods.